Business

NAP Consistency in Local Citations Effects SEO

NAP Consistency in Local Citations Effects SEO

Business
A vital part of growing any small to mid-sized business with an online presence is to develop your ranking for local SEO. Having your name, address, and phone number combination, referred to as NAP, across the web in relevant locations is one of the fastest and easiest ways to boost your local SEO ranking. The above said, it's imperative that NAP be accurate and consistent in content across the web. Wrong or outdated NAP info can hurt vs help your SEO goals. Plus, it leaves potential customers or clients unable to use your NAP info to contact you. Where Should NAP Be Placed? Local citations are brand mentions on web directories are ideal starting points for your business's NAP info. These include: • Yelp • Google Places • Yellowbook • CitySearch • Manta • Your lo